Enterprise Content Management Systems Cross Departmental And Functional Boundaries

What is the content? What does it include content management? And enterprise content management, what is special about? Introduction This article seeks to answer these questions.

In the context of today's digital information content means. This information is typically text documents, audio or video files and other types of digital files is on. Digital information (it is vulnerable to the risk itself, even if a particular kind), compared to paper-based information management is easy.

Content Management content in various stages of the life cycle is managed. The creation of the content life cycle stages, update, publish, translate, archive and destruction are.

Create electronic forms to capture data content. This time of the trade-related information, or data-entry form through the direct input in the original paper-based transactions can be the champion in the document.

In some cases, paper documents such as contracts, in digital form through electronic scanning, and then made direct conversion with the help of optical character recognition, and editable text documents - OCR - technology.

An authorized person can do it, they cost a minimum of organization, convenient way to do it create a major administrative tasks of the content.

Often edit the information generated in the course of the business needs to be updated. This is the second life cycle stage. This step, to limit access to authorized persons to modify the permissions associated with managing and updating the work of the original production of the document search and conveniently and easily save an updated version.

Publication of the third stage, that could mean different things. Others suggest it is directed to review the contents of the content was last sent to the repository could mean for the approval. It also grants access to individuals and groups could mean that. Finally, it is the content (including formation of the world) to be available to others could mean that.

Publications step normally publish public information and approved for publication in a way must be carefully managed.

Translation and localization of content to be available for the target group may be needed. Focusing on this stage, translation and localization of management to work with talented people are looking for.

Once content has been replaced by a new or old, or not the content, and access more than it currently is kept. Some information, but should be kept for a certain period in the current job may not be used. This content is best kept.

To use content operations, or to comply with legal requirements is the best way to destroy it, or if you do not need. Clear policy details are kept / destroyed, and how the storage / destruction process is carried out must be formulated on.

The above brief description to define the content management. Traditionally, content management, with the help of independent software movement was at the level of department or function.

Enterprise content management capabilities and cross-border and all content generated by the management company for the purpose - to where it is generated. Modern large enterprises and their access to and operating in the global information can be generated on the opposite side of the planet.

Modern enterprise content management system, decision support, or who for other authorized purposes of those who needed it provides access to its content. In general, such as the Internet technology is used in enterprise content management system.

Separate articles relating to the enterprise content management system to describe a particular problem....
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Web-Based Learning Management Systems Deployed In Customer Support Settings

In many respects, e-learning has matured as a technology and industry. Today we will look at how web-based learning management systems can and are being used as part of the customer support function in a company or organization.

What is a learning management system?

Learning management systems (LMSs) are web-based software application platforms used to plan, implement, and assess learning processes related to online and offline training administration and performance management. LMSs provide an instructor a way in which to create and deliver content, monitor learners' participation, and assess student performance. They also provide learners with the ability to use interactive features such as threaded discussions, web conferencing, discussion forums, and other methods of communication.

Where and why are learning management systems being used in customer support settings?

LMSs are being used in business-to-business, high process, value added, and technology-oriented business environments in industries like telecommunications, advanced electronic technology, semiconductor manufacturing, insurance, banking, medical products manufacturing, and others.Learning management systems are being used in customer support settings because they can be a cost-effective solution to providing customer and performance support for a company's products and services.

Why is it cost-effective to use an LMS for your company's customer support operation?

Learning management systems can be used to create a library of custom online courses that demonstrate how to use your company's products and services. The course can be updated at will, so you're not paying every three months to print new product guides and support manuals.

LMSs can be used to track and monitor your customers, instead of using a bunch of spreadsheets. This is very effective in scenarios where customers must be certified in order to use yourproducts and services. The learning management system can be set up to notify a user when their certification is set to expire using an email tickler so they can recertify on your product.


What other features in learning management systems can be used for the customer support function?

A good LMS comes with a help desk feature that can be used for 24/7 customer support. Learning management systems can have integrated web conferencing technology which can be used in a number of ways to support customers such as synchronous training used in product implementation; a web conference on a new feature set that can be archived for later viewing; actual, on-the-spot tech-support using the "share your desktop" feature so your tech can go in and fix any problems necessary; and more.

LMSs can have a built in survey tool that allows you to query your customers with the results stored in the learning management systems database for later use. Learning management systems can have a single sign-on/e-commerce registration feature that can be used to sell add-on features. They also may have events management/seminar logistics add-on application that can help you manage both your off-site and onsitecustomer support training, and much more.

A company can realize effective resource planning and substantial cost savings by using learning management systems in customer support settings. Even greater gains in productivity and cost savings can be achieved using a learning management system in hosted business model environment. The virtual customer support campus is created to have the same look and feel as the company's web site. Since the customer support campus is hosted and maintained on the learning management systems providers' servers, the company only pays for set-up, its level of desired functionality, and usage. In conclusion, web-based learning management systems can be a very useful, cost effective way to manage a company's customer support function.

Internet Marketing and the Psychology of Color

I briefly touched on this subject in a previous e-book titled "The Forgotten Fundamentals of SEO" and I have been asked by a few people to expand and explain more about the psychology of color and how it affects what you should be for your website from a marketing perspective.

The internet is the ultimate visual and psychological medium. It provides businesses with an unparalleled avenue to reach potential customers. In this visually engrossing world it is the copy, or words, on your website that have the greatest psychological impact on visitors and given this they become your most important communication and sales tool.

Another important psychological aspect of your website is the often over looked and definitely misunderstood marketing strategy of colors. The same as we use words and phrases to describe and express our intentions color can be used to convey similar messages in more subtle and concealed ways. As an example of a color being used to convey a feeling, when I was at University they painted the walls in the library a light pastel-pink color to try and enhance the studying environment. Did it work? I really don't know, I was in the computer lab, but I am guessing that subliminally there was probably some impact whether it be physically measurable or not.

In the past choosing color schemes for websites used to be left up to the programmer who was responsible for just getting something up and running. Often there was no forethought or planning for real graphic design or image perception. "A simple site, nothing fancy". I am fairly certain that every web developer has been asked for something like this, I know I have. If you really want to succeed in 2007+ then this kind of website will just not work.

Given the competitive nature of the Internet market, there has been a steady influx of Internet marketing professionals who are looking to stamp their mark on the ever increasingly competitive keyword monopoly game. Every day there businesses employ Internet marketing agencies to employ their expert marketing strategies to their business. Often these are for huge fees. One area that I see getting missed during these expensive website makeovers is the psychology of color. I believe it is important to address this marketing issue in design and ensure it the colors chosen are enhancing and supporting the overall theme and feel of the website in an effort to get the website visitor to perform the action we actually want them to do on our website; be it contact us on email, buy a product or feel comfortable browsing our articles and reading the news.


So what colors should we be incorporating into our website designs to ensure we convey the right message to our visitors? I have detailed a list of colors and their associated feelings and keywords so you can get an idea or what to put on your webpages.

RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.
PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
BROWN is associated with earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is associated with seriousness, darkness, mystery, secrecy.

When choosing colors for your site it is important to employ contrasting or sympathetic and complementary color schemes. It is important to identify your market and ensure the psychological message you are trying to get across with the rest of your site design, words and images is complemented and enhanced by the appropriate color scheme. Often it can be wise to run samples of the same site with slightly differing colour schemes past a test audience and see which has the best impact or you can even run differing coloured sites to visitors and track conversions to your goals. Its really up to you how to try and test or track the impact of your psychological color message on your Internet Marketing.