Senin, 31 Agustus 2009

Free Software?

There is plenty of software that you can obtain from a variety of sources such as by downloading from the internet or from the CD on the front cover of a magazine that you have purchased. You might think that all of this software is completely free and that you can do what you like with it. No matter how nice it would be if all of this software actually was free, this is rarely the case.


If you check out the documentation that comes along with this software you will usually find that the software is labelled as Shareware, or is a Trial or Demo version. If so then to use the software legally on an ongoing basis requires an additional payment to the software owner.

In each of these cases the software that you have has been provided so that you can evaluate the product and decide whether it is the right one for you before you buy it. In the case of a demo version some key function of the software such as save has been disabled in the version that you have and although you can try out the functionality of the software to see what it does you can't actually do anything with the results.

A trial version is not quite so restrictive. Usually with a trial version you get full functionality but only for a limited number of uses or for a limited amount of time, at the end of that useage the software will either disable itself completely or will convert to a demo version. The assumption in either of these cases is that you get to see what the program does and if you like it you then pay for the full version. In some cases converting your demo or trial version into the full version just requires you entering the code supplied when you paid for the product into the program that you already have.

Shareware is exactly the same as trial or demo software in that you are given permission to try the software for a limited period before buying it. The main difference between shareware and a trial or demo version is that the software may continue to function after the trial period expires. This doesn't mean that you are legally entitled to continue using the software, it just means that the software owner is relying on your honesty to pay for the software. Continuing to use shareware after the trial period and without paying for it is just as illegal as taking a copy of purchased software off of your friend's computer and installing it on your own.

So when is the software that you obtain from the internet or on magazine cover CDs actually free?

Well sometimes the magazines do a special deal with the software owners to put a free copy of an old version of their software on their CD along with a special offer to upgrade to the full version. This is usually advertised very clearly on the magazine cover and on the CD as well so it should be clear when this is the case. One thing that I have noticed recently regarding this type of software is that most of it requires that you register it via the internet in order to be able to continue using it beyond a short trial period. This can make it difficult to install such "free" software on a computer without an internet connection.

Other software that is free for you to use on your own computer should be clearly identified as Freeware, Public Domain, or software subject to the GPL (GNU public licence). Any software so marked is available for you to use on your own computer and most such software may also be copied and given to your friends as well (but check for any restrictions particularly if you obtained the software from a CD). In the case of public domain software you can do whatever you like with the software including selling it (if you can find anyone silly enough to buy something they can obtain free). GPL software may also be sold and even modified to perform additional functions. The only conditions on doing anything with software subject to the GPL is that the conditions of the GPL be met which includes the requirements that the source code be supplied along with the executable version and that any copies and modified versions are also distributed subject to the GPL. Just because software is freeware doesn't necessarily give you the right to do what you like with it, the owner may have given you the right to a free copy that you can run on your computer but they may have retained all of the other rights associated with the program for themselves.

So just because you downloaded some software from the internet or from a magazine CD cover doesn't mean that the software is free, it all depends on the license conditions associated with the software.

All software not in the public domain is subject to copyright. This copyright gives the software owner certain rights over their software such as the right to make copies of the software, the right to change the software, and the right to sell the software. When you obtain a copy of any software by whatever means, the software owner still retains these rights. What rights you get with respect to the software should be spelled out for you in the software licens.

Real Estate Software - An Agent's Guide to Software

Each, day thousands of real estate professionals go online to research real estate software. But what is real estate software, and how can it help you improve your real estate business? These are the questions we will address here.

What is Real Estate Software?

When we talk about real estate software, we're actually covering a wide spectrum of software products. In general terms, real estate software is any software that helps you manage some aspect of your real estate business.

The "some aspect" part of that definition is important, because to date there is no real estate software that will help you manage all aspects of your business. Instead, most types of real estate software are designed to help you manage a certain element of your business, like contract preparation for example.

Various Types of Real Estate Software

Below, we look at some of the most popular types of real estate software. As you will see, each type of software is designed to help you perform a certain part of your real estate business. Please note that this list is not all-inclusive. There are more types of real estate software than I could possibly cover in this one resource. So at the end of this guide, I've listed some additional resources where you can find any type of real estate-related software imaginable.

Content Management Systems

Some types of real estate software are designed to help you manage property listings on your website. Basically, these are content management systems (CMS) that have been adapted for real estate purposes. A good example of such a program would be Realty Manager by Interactive Tools.

Such programs allow you to add, edit or remove property listings (including house photos) within your real estate website -- without any knowledge of web coding. If you have listings on your website that require constant management, you can see the convenience of this kind of real estate software.

Real Estate Contract Software

As the name implies, this type of real estate software helps agents prepare real estate contracts. As you well know, contracts are a big (and often time-consuming) part of the real estate business. So anything that can streamline and simplify the process would be welcomed by real estate agents. That's what contract-management software strives to do.

One of the best features of real estate contract software -- a feature you should look for when purchasing this type of software -- is the ability to create contract templates by pulling in required disclosures and other commonly used items from your city and state. This way, once you have the real estate contract software set up how you want, you would simply enter new client details and listing prices to generate contracts.

Real Estate CMA Software

Once again, the name tells you what this type of real estate software does. CMA software helps you prepare comparable listings / sales reports that you can show to clients. The biggest benefits of this type of software are time savings, professional appearance, and basic mathematical functions. CMA software will help you produce an attractive and informative CMA report in less time than doing it without software assistance.

Contact Management Software

Contact management software is not to be confused with contract management software. Though they only differ by one letter, these two types of software have nothing in common. Contact management software helps you manage your contacts, or client communications.

Most of these applications are built around databases. You enter client information into the database (with details such as name, phone number, neighborhood of interest, etc.), and then you can easily search the data later.

When choosing a contact management solution, look for one that allows customization of the data fields. You want the ability to create whatever info fields for each contact that's important to you. All of these programs will let you enter the basics, like name, phone number, address and the like. But what if you wanted to also label people with buyer vs. seller? Or by price range? Or by the neighborhoods they're interested in? You'll need this kind of flexibility, and any good contact managements solution should offer it.

Real Estate Educational Software

This is another popular type of real estate software. As the name implies, this kind of software helps you advance your professional education. The most common types of real estate educational software are the test preparation programs. These programs help you prepare for state licensing exams and other real estate-related professional exams. For just about every real estate exam you can imagine, there's a piece of software that can help you prepare for it.

Virtual Tour Software

Virtual tours are extremely popular among real estate professionals these days. Home buyers love virtual tours, so when you add them to your real estate website, you've increased your website's value for your key audience. The only problem is, virtual tours are not an easy thing to put together. That's where this type of real estate software comes in.

One way to create virtual tours is to have a virtual tour company do it for you. With this option, you shoot the photos or film footage yourself, and send it to a virtual tour company who creates the finished product. But for the more adventurous agents, there is also the virtual tour software path. Using this software, the agent creates his or her own virtual tours, using photos taken by the agents themselves.

Real Estate Website Software

This software covers a pretty broad spectrum. Real estate website software can help you with many aspects of your website, from creating graphics to capturing leads. But one product rarely does it all. Most types of real estate website software are highly specialized, performing a certain aspect of website enhancement.

Conclusion

So we've seen that for every type of real estate business function, there's a piece of software to help you do it more efficiently and (ideally) more effectively. Does that mean you need all of the real estate software on this list? Obviously not. My advice is to look at the business functions where you spend the most time, and shop for a software product that can simplify that process for you.

It's also a good idea to play around with different types of real estate software before buying. Most software vendors have either a free trial or an online demo through which you can judge the product for yourself. If you come across a software vendor who offers neither of these trial options, then keep shopping. When purchasing real estate software, always follow the rule of "try before you buy."

* You may republish this article online if you retain the author's byline and the active hyperlinks below. Copyright 2007, Brandon Cornett.

Data Recovery Software – Are they Useful?

Have you ever heard the word data recovery? If YES, then you might be aware about the data loss situations. But if you say NO then you are one of the lucky person who have not experienced the situations of data loss, hard drive crashes which demand data recovery.

What is Data Loss?

Data Loss is a situation where you lose the data stored on your hard drive or it becomes inaccessible. This data could be the important business files, music, personal collection of pictures, emails, videos or anything. Now why this happens? This situation generally occurs when the hard drive fails or crashes, files get corrupt or damaged, there are virus attacks on your computer system, hard drive corrupts due to water-fire damages, poor usage of the hard drive, ad ware – spy ware attacks etc.
Because of these reasons you might lose access to your data or it can get corrupt. But the relief is that this inaccessible data ca be recovered back. It’s possible almost in 95%of the cases.
Data Recovery Software are the best means to recover the lost, deleted, inaccessible, corrupt, damaged data from the hard drive, files and folders and other storage media.

What is Data Recovery Software?

By Data Recovery Software I mean to say, software which can recover back the lost data by scanning your hard drive. Similar in the way as you see other software which have different functions and working. For instance, anti-virus software will stop, remove and protect your computer system from virus attacks, and any password recovery software will help you to restore the lost / forgotten passwords of your email id which were stored in your PC.

According to Surveys,

"Viruses: Survey finds PCs infected at a rate of more than 10% each month" -- (ICSA Labs, 2002)

"35% of all PCs sold to businesses are laptops and 1 in 5 of these laptops will suffer hardware failure in the first 3 years" -- Gartner analyst Brian Gammage, The Changing Spectrum of Mobile PC Usage, October 30, 2002

"Data Recovery is possible in 85% of all data loss cases" --Dan Pelosi, Data Recovery 911, December 2002

Thus it can be concluded that data recovery has its own importance when people loose their important data. Data recovery software is useful for file repair, file recovery, database recovery, backup recovery, email data recovery and forensic data recovery.

How to use Data Recovery Software?

The data recovery market is flooded with many data recovery software range. There are renowned companies and small manufacturers too which perform data recovery at small scale. But data recovery is not an easy task to perform. It requires determination, expertise, appropriate recovery tools, Class 100 Clean rooms, biometric environment and of course a data recovery technician who can perform the data recovery – thus resulting into data recovery services.

Data Recovery Software is developed to minimize the possibilities of data recovery services thus enabling the end user to himself perform data recovery on his PC. The do-it yourself data recovery software available in the market completely scan your damaged hard drive and retrieves the lost data. When you finalize the data recovery software, always look for the software support provided by the data recovery company on their website:

• You can view the Animated Working Demos – how the software works, provided by the company. These working demos are the best option to know and view the GUI and functions of the software.
• You can also look for any software user’s guide made available by the company on their website. The manual has the step by step procedure to perform data recovery. Follow these steps and evaluate the software.
• When you download the software, view help manual accompanied with the software. It guides you with step by step recovery procedure.

Generally, demo version of the data recovery software are available for FREE downloads. It’s free because the companies want you to test the recovery possibilities of your data and then only purchase the software. The demo versions are not enabled with saving feature for the recovered data. You can download the demo version and run it on your computer system.

Word of Caution: The point which should be noted here is that you should not run the data recovery software on the corrupt drive. As this might overwrite the original data which then gets deleted. Always perform data recovery on the copy of corrupt data and a good device.

Install demo version of the data recovery software and analyze its working, features and the amount of data which the software can recover. If the software displays the lost, deleted data then the software surely can get back your data to you and you can also purchase it. When you run the demo version always ensure;

• How much time does the software take to recover data?

• Is the software able to recover the deleted files also?

• Can it recover attachments?

• Can it recover data damaged due to virus attacks?

• Is the software provider data recovery company recognized in the market?

• What is the recovery percentage of the software?

• Is the software purchase amount refunded, if the software is unable to recover data?

• View the clients of the company, if possible contact them and gather feedback about the company.

• Read client testimonials of the company

• Consult with the support staff of the company and ask queries related to your data loss situation? Like, according to them which would be the appropriate data recovery software for your case of data corruption? As this would help in purchasing the right software.

• Compare 2-3 data recovery companies with their recovery percentage, client satisfaction percentage, data recovery techniques, range of data recovery software provided by the company.

After performing all these checks you can purchase the software and recover your data.

Please Note: While you are performing check on data recovery companies, always try to find out real data recovery figures of the company, as many companies add false figures to their websites and in the end are able to empty your pockets.

Conclusion:

It can be concluded that data recovery software are boon for such individuals and companies who lose their data due to accidental deletions, virus attacks, unexpected system shutdowns, hard drive failures, system crashes and other undefined reasons. The data recovery software is definitely useful in the hour of need and data recovery services prove themselves when the software is unable to get back data. You can also give a try to data recovery services when there is a severe damage caused to your device.

Causes Of Software Project Failure

Most software projects fail completely or partial failures because a small number of projects meet all their requirements. These requirements can be the cost, schedule, quality, or requirements objectives. According to many studies, failure rate of software projects is between 50% - 80%. This essay is a compilation of failure causes of software development projects; this essay summarises several areas that play a vital role in software project failure.

So, what really is the reason for software project failure? The sad fact is that software projects fail because we do not recognize that good engineering principles should be applied to software projects just as they are to building office buildings. We try to defend ourselves by saying that software construction is “different”.

One of the most serious complaints against software failure is the inability
to estimate with acceptable accuracy the cost, resources, and schedule necessary
for a software project. Conventional assessment methods have always produced
positive results which contribute to the too well-known cost infested and
schedule slippage.

Over the last 20 years many cost and schedule estimation techniques have been
used with mixed sensation due to restrictions of the assessment models. A major
part of the estimations failure can be due to a lack of understanding of the
software development process and the effect of that method used in the project
plan, schedule and cost estimates.

Failure Case Studies
Below are few of the case studies considered which will be analysed to fetch
the main reasons of failure of the software system.

Northumbria University developed accounting software to manage its day to day
business. The project could not come up with the desired results and failed to
meet the deadlines. Te investigations showed that the basic project management
procedures were not followed. This case study is referenced in this essay at
different points where necessary. [1]

Thai subsidiary (SMTL) of a Hong Kong-based multinational company (SMHK)
engaged in the manufacturing of electronic equipment. They implemented an
integrated software package; which was a failure at the several factors. These
factors were mostly management related. Such as a poor fit between the business
process assumptions inscribed in the software and the business processes in SMTL,
poor leadership at different levels, cultural differences, organizational
environment, and poor human resource management.

St John’s Hospital is a District General Hospital provides medical and
nursing services, which includes both general surgery and medicine.All these
services are supported by diagnostic imaging, laboratory, ambulance, pharmacy
and therapy services, which are all on site. As the major hospital in a tourist
area, it deals with many visitors in the holiday season, generating a large
amount of non-booked admissions work.

Software Management & Leadership
It has been shown repeatedly, that effective leadership is essential for successful IT implementation (Klenke, 1994). A leader must also have cultural sensitivity, communication skills, creativity, ability to delegate, and the ability to develop and retain human resources (Luthans, 1994). The software manager at (SMHK) was a western, where as the lower managers were Eastern. So there was a cultural clash going on always. Jack (Manager) always try to introduce creative thoughts. And most of the time the lower management could not do them. Hence there was a clash going on all the time.

Employees also felt that management hardly ever “listened” to their concerns
or attempted to address them. Consequently, many employees were eager to leave
the company, and did so as soon as they found alternate opportunities in other
companies.

Project Planning & Scheduling
Project planning means creating work breakdown, and then allocate responsibilities to the developers over time. Project planning consists of construction of various tasks, timelines and essential pathways including Gantt charts and PERT charts and different written plans for various situations.

It is quite usual in software development process to work backward from the
project end date which results in complete software project failure. It is
impossible that a project can be completed efficiently from the planning stage
to the implementation stage.

Allocation of roles and responsibilities has to be clearly defined, and it
becomes crucial while hiring the stall from outside. University’s higher
management failed to apply the basic project management rules which laid to the
project failure.

Proper scheduling is also required before the start of the project. It
includes the time scheduling, teams scheduling. Project managers don’t know what
they have to plan and schedule. They just only tell the programmer what to do
and the programmers can come up with a proper solution.

The development was moved to a new office and the office was not fully
equipped with the proper infrastructure. As time is also a big factor in success
or failure of a project. So it delayed the development process and contributed
towards the project failure. Infrastructure was not fully scheduled and
management team didn’t know where and how the project development will be
started.

The top secret of a winning software development project is to control the
quality up and lower the risk. Contingency plan is also the part of planning. In
case things went wrong then this plan can be followed to lower the affect of the
failure of project. Same was the case with university’s accounting software. The
management team had no such a contingency plan nor did they evaluate the risk
involved in the development of the new system. So it caused more trouble without
the backup system or backup plan.

The management just try to follow the methodologies like SDLC or RAD, but don’t know which methodology to use and at which time should apply the right technique.

Cost Estimation
Cost estimation is mainly involved the cost of effort to produce the software project. But it’s not limited to the effort only. It also includes the hardware and software cost, training the employees and customer, travelling to the customer, networking and communication costs. Cost estimation should be done as a part of the software process model.

Cost estimation needs to be done well before the start of the project
development. Failure of the budgeting for the cost of the project results in
complete disaster. As stated above the infrastructure cost, development tools
cost and hardware cost also needs to be estimated first.

Same thing happened to university’s accounting system development. They
purchased the new system well with out any serious estimation of the cost and
the income sources.

Below are the reasons why wrong cost estimation is done.

Inappropriate estimation methodology
Another reason would be the use of an inappropriate cost estimation methodology. Not a single methodology is better than other. Every methodology has its own strong and weak points which should be considered. Dr. Barry Boehm’s book Software Engineering Economics lists seven estimation methodologies. One or more of these methodologies can be used to estimate the cost of a project

“Good suggestion is that more than one software cost estimation methodology
should be used for accurate estimation”.

Cost estimation tools
There are many drawbacks in manual cost estimation. This technique is almost obsolete now. These days successful cost estimation includes the use of appropriate commercial software cost estimating tool.

Good software estimating tools do not always guarantee reliable software
estimates. Wrong input of the software size will result in wrong estimate.
Estimation software also needs to be customised for the specific need of
organization. These customisations require the data from the past projects as
input for the tool to estimate.

There are number of reasons these tools can return the wrong estimate.

Choosing the right estimation tool


Choice of a right estimation tool is necessary for the right estimation. The tool is not capable of handling the input and thus it can come up with the wrong estimate and hence cause the software project to fail.

Ease of customisation


As mentioned above the selected tool must be customisable according to the organisation needs, so that the organization can customise it according to the needs and past project data.

Easy to use and learn


The cost estimation tool should be easy to use and learn. It must include help and examples, simple and straight forward user interface. It must require less training to learn the system and inputs should be well defined.

Accurate Estimation


The estimation tool must have the capability to analyse all the parameters and come up with the accurate estimation for the cost.

Risk Management
Risk management is an important factor towards software project failure if it’s not managed timely and effectively. As nothing can be predicted that what will happen in future so we have to take the necessary steps in the present to take any uncertain situation in the future. Risk management means dealing with a concern before it becomes a crisis.

Risk Identification

According to the Universal risk Project there are two types of conditions which can be a symbol of as risk.

  • IF-THEN Statements
    • “IF technology is not available, THEN we will not meet the requirement”
    • “IF we cannot hire sufficient qualified software engineers, THEN we cannot meet the planned development schedule
  • CONDITION-CONSEQUENCE Statements
    • Given the “condition”, there is a likelihood that the “consequence” will occur
    • “Given that this specific test fails (the CONDITION), the CONSEQUENCE is that the planned schedule will slip”



Project managers have to identify the areas where the risk can be and how it
can affect the development of the project. Risk can be of technical nature or
non technical. Project managers needs to be aware of both the risks. Most of the
projects managers are not good in either of the side. A good manager with
programming skills can be good in identifying the technical risk but not in non
technical risk.

Risk Analysis
After the risk is identified there is a need to make the categories of that risk. Risk analysis is the process of examining the project results and deliverables after the risk analysis and applying the technique to lower the risk. After risk analysis is complete, the proper risk analysis plan needs to be made to cope with any uncertain situation. First identified risks are categorized and make the hierarchy of those risks. At this point the risk is classified as the positive or negative risks.

Risk Prioritization
After the risk is analyzed, the next step is to priorities the risk. At first focus on the most sever risk first; and les sever later. These risk factors can worked from time to time so that the final project out come is free of risk. So most of the time project management team fails to identify the sever risk and work on the less sever risk. This often results in the form of a crisis.

Risk Avoidance
Dealing with the risk is an art. Some times the management takes the projects with out identifying the proper risk involved in the project. So an experienced manager will take the project after proper risk analysis and avoid any risk involved in the project.

Risk control
Managing the risk to achieve the desired results and deliverables is done through controlling the risk at its best. This is a pure intuitive process and depends on the experience of the project management team, or risk already managed in past projects which were done by the same organization.

Conclusion
This essay has presented three basic factors which can cause the software development project to fail. Planning & Scheduling, cost estimation and risk management. All of these factors are to be considered at the management level and then transferred to the lower management.

Planning & Scheduling comes at first, good planning and scheduling makes the
strong foundation for the software project. Project planning consists of
construction of various tasks, timelines and essential pathways including Gantt
charts and PERT charts and different written plans for various situations. If
these factors are not taken into part then the software may encounter problems
during the development and the final product will be a failure.

Cost estimation depends on the budget of the project, customer type and the
size and effort to be put in the project. Cost estimations are done many times
during the life cycle of a project. It affects the project in many ways, wrong
estimation complete failure, affect the good-will of the organisation if the
costs are not covered, stake holders are affected and waste of resources.

Managing the risk is a practical approach for decreasing the ambiguity and
possible loss related with a software development project. Potential measures
can be considered as opportunity-focused (positive risk) if their consequences
are favourable, or as threat-focused (negative risk) if their consequences are
unfavourable.

Open Source Software - Licensing Issues or Not

The Wikipedia Encyclopedia describes open source as “practices in production and development that promote access to the end product's sources.” Before the label open source was coined, developers and producers used a variety of phrases to describe the concept. In fact, earlier researchers used a process which is similar to open standards to develop telecommunication network protocols. Characterized by contemporary open source work, this collaborative process led to the birth of the Internet in 1969. Its application to software gained popularity with the emergence of the Internet. It is said that the open source label came out of a strategy session held at Palo Alto, California, in reaction to Netscape’s announcement that it planned to release the source code for its browser Navigator.

The politically correct version is that to clarify a potential confusion caused by the ambiguity of the word “free”, so that the perception of free software is not anti-commercial, the label open source (contributed by Chris Peterson) stuck. The official version is that it was to shed the confrontational attitude that had been associated with free software in the past and sell the idea on pragmatic, business case grounds to the commercial world. Whatever it may be, Netscape listened and released their code as open source under the name of Mozilla. That was the beginning of the contemporary open source movement, whose main champion today allegedly is the Open Source Initiative (“OSI”) which makes and continues to make a case for the open source software to the commercial world. Consequently, we have seen the application of the open source philosophy in other fields inlcuding biotechnology. Linus Torvalds, a finnish software engineer who initiated the development of the Linux kernel went as far as saying "the future is open source everything".

According to the OSI, the case for open source software is simple – free access to read, redistribute and modify the source code of a piece of software results in a rapid evolutionary process that produces better software. Advocates of open source argue that when programmers can read, redistribute, and modify the source code for a piece of software, the software evolves. People improve it, people adapt it, people fix bugs. And this can happen at a speed that, if one is used to the slow pace of conventional software development, seems astonishing.

However, evangelists of free software have been at pains to clarify that open source software is not synonymous with free software. The philosophy of the open source movement is based on practicality and not ethical considerations while free software is based on freedom, not price. Borrowing from Richard M. Stallman, “free software” and “open source” describe the same category of software, more or less, but say different things about the software, and about values. While the two are not synonymous, both have a common enemy – proprietary software.

Critics of open source say that open source fosters an ambiguity of a different kind, in that it confuses the mere availability of the source code with the freedom to use, modify, and redistribute it. But open source doesn't just mean access to the source code; the use of open-source software must comply with a number of criteria including as to re-distribution, depending on the license under which it is distributed. Different licenses require different criteria. For instance, under the GNU General Public License (GPL) published by the Free Software Foundation (FSF) for licensing free software, any work based on the program or any other derivative work must be licensed as a whole at no charge at all to all third parties under the terms of the GNU GPL, whereas an Apache License does not require derivative works to be open source. You can add your own copyright statement to modifications of a source code under Apache License and provide additional or different license terms and conditions for use, reproduction, or distribution of your modifications, or for any derivative works as a whole, provided your use, reproduction, and distribution of the work otherwise complies with conditions of the Apache License. Similarly, there is no requirement that any derivative work created under an Academic Free License (AFL) or a Berkeley Software Distribution (BSD) License, should be distributed at all, or for free if distributed. Further, any derivative work need not be free and one can charge for it as you would for proprietary software.

The subtle licensing criteria between open source generally and free software is further highlighted when you consider that some licenses are not compatible. For instance, programs/source code distributed under PHP License is not compatible with GNU GPL since GNU GPL is a copyleft license. Which raises a couple of licensing issues:

(1) Why are there different criteria under different licenses for open source software? Presently, there are about 54 licenses certified by OSI as open source – a tribute to OSI’s philosophy – which many now see as an unnecessary proliferation of licenses, an issue that forced OSI to admit that -

“OSI's approach on the development and distribution problems involved building as many different bridges as possible between developers and the corporate world. In doing this, we accepted a proliferation of new licenses. This is a problem in that although physical bridges between communities don't interfere with each other, licenses do. Interference between different open-source licenses is now perceived as a sufficiently serious problem that OSI has become as a victim of its own earlier success.”

To address the issue of proliferation, OSI plans to take all existing OSI approved licenses and group them into three tiers: (i) preferred, (ii) recommended but not preferred, and (iii) not recommended. This is likely to create more confusion. One would then ask why an OSI certified license would be OSI “not recommended” license. Would a ‘not recommended’ tag not be deemed as de-approval (though OSI says its not). It would be ‘preferable’ not to have certified such license as OSI approved in the first place.

(2) Why are some licenses not compatible with others? We may well appreciate that compatibility goes beyond the issue of license proliferation. For example, the FSF considers all versions of the Apache License incompatible with Version 2 of the GNU GPL. About version 2.0 of the Apache License, they say:

"The Apache Software License is incompatible with the GPL because it has a specific requirement that is not in the GPL: it has certain patent termination cases that the GPL does not require. (We don't think those patent termination cases are inherently a bad idea, but nonetheless they are incompatible with the GNU GPL.)"

Apache Software Foundation (ASF), which publishes the Apache License, has adequately replied to FSF’s statement, stating that ASF does not share the same goals as FSF. For the time being, the controversy rages on. Compatibility is really a relationship issue; free software movement and the open source movement can be likened to two political camps within the free software community. While it can be argued that GNU GPL is not compatible with a number of licenses because the philosophy behind GNU GPL is freedom – which proponents of free software have cried themselves hoarse from the rooftops for decades now – GNU GPL itself publishes a list of free/open source software licenses that are GPL incompatible, distinguishing between non-copyleft and ‘not strong copyleft’. Even, copyleft licenses like xinetd have also not been spared and was held incompatible because it places extra restrictions on redistribution of modified versions that contradict the redistribution requirements in the GPL. Don’t they share the same goals? Yet the free software movement has complained that to be lumped together with open source software is restrictive for free software since open source software allegedly has a much weaker criterion than free software. Then one may ask, what is the criteria for determining compatibility with GNU GPL even for copyleft free software licenses? At least FSF is not intending to classify licenses in the same manner as OSI – for now.

(3) Don’t some of these licenses support a ‘one way’ street attitude described by John Udell in the Open Source Citizenship where developers are encouraged to take and not give back to the community. Or it could be akin to the situation described by Stallman where commercial developers invited to the “Open Source Developers Day” meeting in August 1998 said they intend to make only a part of their work free software (or open source) since the focus of their business is on developing proprietary add-ons (software or manuals) to sell to the users of the free software. According to Stallman, those developers requested that this should be regarded as legitimate, as part of the community, because some of the money is donated to free software development. Whichever way you look at it, it is a dangerous trend for the future of open source software.

The ideals and philosophy of open source is threatened by the ‘marriage of convenience’ of open source with the commercial world, which makes a strong case for the traditional free software movement. It is, perhaps, taking the adage ‘making a case to the commercial world’ too far. Eventually, there may such a blend of both the open source movement and the commercial world that we are not able to distinguish between the two. The enemy would have sneaked in unawares and made sport of all ideals and philosophies of the open source movement.

These are all valid concerns that the open source community needs to address. In closing I have a word of advise for the open source movement from my grandmother which I find appropriate – If you don’t know where you’re going, remember where you’re coming from.

Sources

1. Wikipedia Encyclopedia

2. Open Source Initiative

3. The Free Software Foundation

4. The Apache Software Foundation

5. Richard M. Stallman in “Open Sources: Voices from the Open Source Revolution”

6. John Udell “Open Source Citizenship”.

Twelve Things You Should Know to Save on Computer Software


Do you want to get quality software at a reasonable price? Whether you work at home or just need good software for your personal computer, you are faced with an almost endless selection of computer software. Sorting through the options can sometimes be a major task. However, if you want to get good, quality software there are several things that you can do that will save you money and headaches.

With the arrival of online marketing, you have more choices than ever. There are a large number of reputable software companies that sell software at significant savings. With a little homework and thought on your part, you can get good quality software that will accomplish your specific task.
In order to save both time and money on computer software, here is a list of twelve things you should do.

1. First, make sure you know as closely as possible the exact task you want your software to accomplish. The more specific you are the better. For example, do you want a very general word processing program to write occasional letters or a more sophisticated word processing software program to run the marketing for your business?

2. Check out the minimum requirements necessary to run the software. You want to make sure it will run on your computer equipment. You should find out how much memory the program takes, what operating systems it will run on and how much disk space is required. Is there any other computer accessory required to use the software?

3. Talk to friends and associates that have used the specific type of software you’re searching for. Ask them where they got the software, how much they paid, how long they’ve used the program, what type of guarantee came with the program, etc. If you have a task, which involves a deadline, like a payroll program, ask them how they were able to get answers to their questions and how long did it take.

4. Search the Internet for reviews on the software. Look at user groups or bulletin boards to see what users are saying about the software. For example, if you’re looking at the QuickBooks business program, type in “QuickBooks Software Review” to locate review information about the program.

5. You should always test the software program before you purchase it. Many reputable companies will allow you to download their software and test it out before you buy. Take advantage of the opportunity to test the program. Enter some data, print some reports, and give the program a real workout. Try as many options as possible. Don’t always follow set procedures. Try to experiment on your own. You want to know what the software does in a real world setting. You want to know what happens when you make a mistake.

6. If the software provides support, you should think of a question about the program that may not be too obvious and ask support for help. You’re much better off to try out support before you truly need help than to wait until you’re in a “must have help” situation. See how long it takes to get an answer. Check out how clear the response is. Ask yourself, “Did this completely resolve the problem for me?”

7. Check out the software warranty and company guarantees. A software company that stands behind their program will usually guarantee their products for a specific period of time. You should get at least a 30-day money back guarantee after purchasing the product. A 90-180 day guarantee is better. Usually, the longer the product warranty, the better the software.

8. Find out how often the company provides updates to their software. Check out the cost for getting the updates. For example, many companies will include updates for a specific period of time with the purchase price of the software. Companies that actively listen to their users update their software. If a computer program has not been updated for a long time, you probably won’t get further updates.

9. If you get a “Freeware” software program, you need to know four things:
First, freeware is a software program that does not cost you any money. That means you will not be able to receive support from the author. You are basically on your own. Sometimes that is good. However, if you have a time sensitive task and run into a software problem, free software may not be your best option. If you miss a deadline and have to pay a penalty of some type, that free software isn’t so cheap after all.

Second, many times freeware is an “introductory” version of a program. That means you may still have to pay for the “complete” program or the ability to use all the program options.

Third, if there is no charge for a program, the program may include software options that gather information about you, your computer, your surfing habits, etc. and then return this information to the company via the Internet. This is sometimes referred to as “Spyware” and can cause some real problems with your computer. When you use a program to eliminate the spyware on your computer, your “free” software program may no longer work.

Finally, if you are fairly computer literate, have no specific deadlines and know that a freeware program does not contain spyware, then, a freeware computer program can be a great bargain.

10. If you get a “Shareware” software program you need to know three things: First, shareware is a software program that lets you try it out before you buy it. The author is “sharing” the program with you. If the computer shareware program does what you want it to do, then the author expects you to pay for it.

Many shareware programs allow you to use the program for a set period of time. After that period of time, the program (or at least some of the program options) will not continue to work. Don’t make the mistake of entering a lot of important data and then decide you “don’t want to pay” for the program. You could be left high and dry.

Finally, some shareware programs will continue to operate regardless of how long you use them. If you come to rely on a shareware computer program, it is wise to pay the author the nominal fee they usually request. This will help the author continue to develop and enhance the program. Besides, you’ll probably get support and help from the author if you need it.

11. Beware of companies that send you unsolicited emails offering “name brand” computer software at huge discounts. These are often overseas companies selling “illegal” software. You will not get support, but you could get a letter from the company’s lawyer telling you that you’re using a pirated copy of their software. Some people have even reported giving their credit card information to purchase these “great bargains” only to learn weeks later, they had paid for software they never got.

12. Last but not least, always order your computer software from a reputable online company. You’ll experience the best service, the best warranty and the best computer products available.

Lowering The Risks In Developing Do-It-Yourself Software Projects

Mike Dunville* had a decision to make. As the new operations manager for Alpha Staffing, he wanted to make a difference at the dynamic staffing firm. The principals of the firm had charged him with making the day-to-day operations run smoothly and efficiently while they concentrated on growing the business in today's challenging economy.

With his background in operations and finance in the insurance industry, Mike had confidently and successfully translated some of those service practices into Alpha's daily staffing and recruiting operations. Now it was time to take the next step, and modernize the hodge-podge of computer systems that until now had been reasonably adequate for their three-office operation.

But where to start? He needed a real staffing software package. Mike knew that the custom system his former employer, an insurance giant, had implemented the year before had done wonders to improve efficiency and overall profitability. It had also taken three years to develop, and another to implement. In fact, when he had left, they were still making "customizations" -- a process he figured would go on forever.

Mike didn't think that Alpha could invest that kind of time or money. Could he could bring in some business software consultants and work with them to develop a tailored package in a shorter period of time? Mike knew that the continued success of Alpha Staffing, and its entrance into new markets and business lines would be greatly dependent on a successful staffing software system implementation.

This reinforced Mike's doubts that one of the "off-the-shelf" staffing software packages would fit their needs, even if it were quicker and easier to implement. The more he thought about it, the more Mike felt that his decision on business automation would be his biggest, and if wrong, his last. He reached for a bottle of antacid.

Mike's business is unique, like yours. Special. Unlike any other competitor in the whole wide world of staffing. Your business practices are equally different. As a result, your staffing business requires specialized information technology that addresses those unique needs. You are convinced that with the right IT infrastructure -- the right staffing software -- you will be more efficient, productive, and profitable. If you subscribe to this common belief, you, like Mike, have three options to achieve that end:

1. Develop your own custom staffing software and technology infrastructure;

2. Hire a consulting firm to develop the staffing software and IT for you;

3. Buy from a staffing software/IT vendor familiar with your industry.

Of these three options, which do you think is most likely to work the best, cost the least, and get implemented the fastest?

If you, like the high-profile public staffing firms of Norrell (now Spherion) and Manpower choose to develop your own software solution, you too may have a very expensive future write-off to enjoy. In fact, Manpower's write-off for its failed three-year software development effort in the late 1990's was pegged at $57 Million.

The right answer to this perplexing question is to buy from a staffing software vendor who is intimately familiar with the industry.

Surprised? After all, you're special, unique, different, right? Well, not exactly. Yes, it is very true that you and your competitors differ in a number of important areas, such as management styles and objectives. However, you and all of your competitors also share a wealth of common traits, such as tracking employees and candidates, performing the business transactions of orders and assignments, making payroll, and billing customers.

These shared business issues are at the core of your staffing and recruiting business, and it is these issues that a staffing software vendor familiar with your industry is best qualified to address. After all, such a vendor has researched the issues to develop the necessary technology. These industry-specific software vendors can often implement a solution that can handle 80 percent to 90 percent or more of your business operational needs. (It should be noted however, that vendor solutions may vary greatly in quality, efficiency, and cost-effectiveness, depending on their expertise and previous success in the marketplace).

But let's say that the "90 percent solution" that an industry-familiar vendor has to offer just isn't enough for you. You want it all. Or you want some features or functions that the vendors don't have.

Your options then are to either do the job yourself or hiring the project out to outside consultants. Both are similar in that you, the client, assume the overall project management risks, and, in the case of doing the job yourself, the programming chores for your unique staffing software. If you decide to take either of these routes, do so with extreme care -- as industry surveys indicate that there is nearly a 60 percent probability of its failure.

According to one survey of thousands of software projects, conducted by the Standish Group of Hanover, Massachusetts, four of 10 software projects failed outright. To make matters worse, an additional 33 percent of software projects were completed late, went over budget or were completed with fewer features and functions than originally specified. Can your staffing business afford to make that kind of risky investment?

In an even more unexpected finding, the study also revealed that the use of IT consulting houses -- even highly respected companies such as Andersen Consulting (now Accenture) and Lockheed Martin -- increased the risk of a project's failure. This is astonishing because such consulting firms have staked their reputations on and are hired for their claimed expertise at developing or implementing enterprise software from such giants as SAP and PeopleSoft.

But the reason for their poor results is not so surprising -- as it pointed to business practices that leave a lot to be desired, frequently at the considerable expense of their clients.

It should be no wonder then that dissatisfaction with IT contractors has reached an all-time high. A poll of 200 MIS managers conducted by Information Week revealed that 63 percent of them had either eliminated or rebid an IT service contract within a year. This was typically due to unacceptable performance or failure to deliver as promised.

Why the low success rate of home-grown "Do-It-Yourself" software projects?

With a success rate of only roughly 40 percent, you might be tempted to accept the premise that the very complexity of custom software would have a bearing on the success or failure of project. To a degree, this is true, however, the three main causes of software development failure, as determined by industry surveys, are not related to the technology itself, but to experience, management, and politics. They are:

1. Inexperience: Technologies and programming methods change rapidly. This means that both business-side and/or contract programmers and program managers are not always up to speed on the latest development technology. What is more important, IT-oriented program managers and programmers are rarely totally familiar with the business issues to be addressed, and so may not be able to make the connection to the best technology needed to address them.

Consulting companies, including the largest and most well-known of the accounting/IT consulting firms, often use novice talent, fresh out of school, to handle programming and management chores. This inexperience leaves clients open to potentially massive cost-overruns or, worse, a system that never works even after years of development.

You probably won't hear much about these consulting firm failures though; both the firms and their clients have a vested interest to keep such admissions of failure quiet. Only when it reaches the "public scandal" or "write-off" stage does such information become public knowledge.

2. Management mis-objectives: Any firm trying to develop a staffing software project for itself must first fully and clearly define the objectives for the project. Few do this to the extent needed.

Software development and implementation is an incredibly complex process, even for a moderately sized firm. Senior management must be involved from the get-go. End-user considerations are paramount if the technology is to be fully accepted. Questions regarding business practices, methods, and future business or technology possibilities must be answered.

Critical to the success of the project is both established accountability and an understanding that software development is inherently risky due to rapidly advancing programming technology. It's useful to remember that the billions of dollars allocated to correcting Year 2000 computer problems were the result of management and programming decisions made, in some cases, in the 1960's.

At a time when CEO's often focus on the performance of the next quarter, trying to plan and manage something that may take years and millions of dollars is difficult at best. Even with long-range planning and management, mis-steps are fairly typical. And it takes unusually strong and pragmatic business leadership to admit that they've taken the wrong development road and make any needed course changes.

3. CYA CIO's: The CEO who does not want to get involved in software or IT projects is often tempted to place all of his eggs in the basket of a trusted CIO or similar IT manager. Doing so may set the firm up for a humpty-dumpty fall.

Years ago, the MIS department was often referred to as the "glass house", where massive mainframes resided, presided over a technical priesthood whose mystic incantations were the interface between the "big iron" and the information needed to run the business. Today, business-savvy CIO's and networked computer systems are the rule.

However, the firm's CIO and the MIS department may still have a vested interest in the technology and methodology with which they are already familiar. They may want to protect their turf at all costs. As a result, their tendency is to do things "the way we've always done them", only bigger and more expensively.

At the other extreme are sometimes visionary CIO's who see a new IT project as an opportunity to bring in the latest and greatest technology, without fully understanding it or its applicability to the business. Here, they may apply an attitude that if the business sotware is "not invented here", it won't work right.

Either way, the firm loses, (although the CIO and MIS department staff may gain some new programming skills they can use on their next job).

Can you ensure the success of any "Do-It-Yourself" home-grown software project?

With so many variables -- technology, management, business practices, internal politics, competitive issues, and more, it is virtually impossible to predict the success of any custom software development project. At best, you've only got a 40 percent chance of success. You can, however, improve your chances somewhat by following a few simple guidelines:

1. Establish goals. The most important thing is to define, exactly, what you want to accomplish. What is your firm's business plan? How does IT relate and contribute to it? What should its objectives be? Be realistic in setting the goals, then document them. Get buy-in on these goals from senior management all the way to end-user.

2. Establish budget and time specifications. No matter how you cut it, software development is all about time and money. Working from your goals, consider the cost to develop the software, AND those areas where budget and time requirements can increase exponentially. This includes testing, documentation, implementation, and end user training. And don't forget ongoing support, development, and "bug" fixing.

3. Establish project milestones. Hand-in-hand with establishing your budget and time-frame -- determine what goals you have to achieve in the development process to complete the project on-time and on-budget. Some of these milestones should be, as NASA says, "GO—NO GO", milestones; that is, if not achieved, the project doesn't fly. Remember, 40% of all projects fail outright, so be prepared to cut your losses.

4. Obtain warranties and guarantees. When dealing with outside consulting firms, this is crucial. It is all too easy to point fingers after the fact, less so if clear communication between client and consulting firm spells out the expected results. And the consequences of failure. Have a "Plan B" that you can, if necessary, fall back on.

5. Avoid "mission creep". There is often a temptation to add features and functions beyond the scope or goals of the project as it progresses. This is especially true as new technology raises the "wow" factor of the possible. Stick to the established goals and avoid the quick-sand of the "never-ending" software development.

Can you succeed with the pragmatic alternative?

If all the preceding talk of the failure rates of custom software development makes you think it may not be worth the gamble, you've one viable option left. Go back and talk to those industry-specific staffing software vendors some more.

Find out exactly what they have to offer, and what they have on the boards for the future. Can their "90 percent" software be customized for the other five percent or ten percent you believe you just HAVE to have? Or, do you really need that five percent more?

Look at your own business with a critical eye to determine if your business practices can or should be adjusted to fit the available IT solutions. Remember that with any highly experienced staffing software vendor you're buying all the improvements they've made over the years for many, many clients. You may find that, while the software solution offered may not be exactly what you want, it will in all likelyhood measurably enhance the productivity of your current operations.

Above all, remember that you're in the staffing business, not the speculative, expensive, and time-consuming software development business. Stick to your own core business competencies, with the understanding that software and technology should support and enhance your business operations, efficiencies, services, and profits.

And what about Mike Dunville and Alpha Staffing? Well, he thought it through, had a lot of talks with everyone on the staff from top down, rated all of the staffing software vendors to find the one that met 80 percent of their expected needs and had the most experience and the best R&D and support capabilities, and bought it.

That was last year. So far this year sales are up 15 percent, billable hours per desk are up 20 percent, and net margin is up 12 percent. They'll add two more offices soon without a hitch, and staff retention is better as well. Mike really enjoyed passing out the big bonus checks to everyone. And getting one himself.

*Mike Dunville is a fictitious character, as is Alpha Staffing. His story, however, is fairly typical of the clients who have come to VCG, Inc. for their staffing software needs.

What is Software Piracy?

There are several kinds of software piracy. The bottom line is when software is pirated, the developer does not receive compensation for their work.

Effects of Software Piracy

When software is pirated, consumers, software developers, and resellers are harmed. Software piracy increases the risk consumer's computers will be corrupted by defective software and infected with viruses. Those who provide defective and illegal software do not tend to provide sales and technical support. Pirated software usually has inadequate documentation, which prevents consumers from enjoying the full benefits of the software package. In addition, consumers are unable to take advantage of technical support and product upgrades, which are typically available to legitimate registered users of the software. Pirated software can cost consumers lost time and more money.

Developers lose revenue from pirated software, from current products as well as from future programs. When software is sold most developers invest a portion of the revenue into future development and better software packages. When software is pirated, software developers lose revenue from the sale of their products, which hinders development of new software and stifles the growth of the software company.

Kinds of Piracy

End User Piracy -

Using multiple copies of a single software package on several different systems or distributing registered or licensed copies of software to others. Another common form of end user piracy is when a cracked version of the software is used. Hacking into the software and disabling the copy protection, or illegally generating key codes that unlocks the trial version making the software a registered version creates a cracked version.

Reseller Piracy -

Reseller piracy occurs when an unscrupulous reseller distributes multiple copies of a single software package to different customers; this includes preloading systems with software without providing original manuals & diskettes. Reseller piracy also occurs when resellers knowingly sell counterfeit versions of software to unsuspecting customers.

Indications of reseller piracy are multiple users with the same serial number, lack of original documentation or an incomplete set, and non-matching documentation.

Trademark/Trade Name Infringement

Infringement occurs when an individual or dealer claims to be authorized either as a technician, support provider or reseller, or is improperly using a trademark or trade name.

BBS/Internet Piracy -

BBS/ Internet Piracy occurs when there is an electronic transfer of copyrighted software. If system operators and/or users upload or download copyrighted software and materials onto or from bulletin boards or the Internet for others to copy and use without the proper license. Often hackers will distribute or sell the hacked software or cracked keys. The developer does not receive any money for the software the hacker distributed. This is an infringement on the developer's copyright.

Another technique used by software pirates is to illegally obtain a registered copy of software. Pirates purchase the software once and use it on multiple computers. Purchasing software with a stolen credit card is another form of software piracy. Unfortunately there are many kinds of software piracy that has hampered the software industry.

These types of software piracy have hampered the software industry. For the software industry to prosper and further develop useful software for consumers please support and pay for software. This results in better software for all.

How CRM Software Works -- Creating Customer Satisfaction with a Click


When people ask, “What is CRM?” the literal answer is, “Customer Relationship Management,” but that doesn’t really convey much in terms of what all CRM does for a business. This CRM definition is too narrow to really explain everything the system does if it is working to its fullest potential and is user-friendly enough to expand and grow as a customer-client relationship changes and grows.

CRM in the broader sense encompasses not only customer relationship management itself but how customer relationship management is handled and the most important elements of a CRM program that are essential to its being successful. The range of CRM software options vary from those that provide simple customer tracking and live chat capabilities to the more complex CRM solutions that can integrate all of the customer relationship data an enterprise has on each client past, present and future in a dynamic information data network.

What should I look for in a CRM software package?

If there’s an ideal CRM software package that works for every company and every situation, it hasn’t been discovered yet, simply because every company has slightly different needs for their customer relationship management needs as well as software implementation.

In general, however, when you are looking for a strong CRM software package there are a few things to keep in mind. If you are shopping for a CRM package, try to forget about the initial price tag at first (as difficult as this may be) and focus on the adaptability, usability and integrity of each system you evaluate as it relates to your particular needs. A few things to consider:


• What are the most important facets of customer relations are we looking to address, and does this CRM software support tracking and updating all aspects of this? For example, if your company wants to customer service to have ready access to changes in customer spending habits and an opportunity to offer new product options based on these records, make sure this capability is built into the software. Customization down the line will be time-consuming and expensive -- if you have a primary goal, make sure it is standard in your CRM software package.

• Will the CRM software package integrate smoothly with all platforms currently in use at your company? If you will have to re-enter all databases such as client names, addresses and phone numbers, this will significantly increase the amount of money you’ll spend in the long run. Make sure that you can either integrate smoothly or import all information needed flawlessly.

• Is the product more than you need? An enterprise solution that offers fifteen functions you don’t need and never will isn’t a bargain if you will never expand into that market niche. Just because it’s available doesn’t mean you have to have it. Selling custom-sewn hats? You won’t need a CRM software package for tracking million-dollar overseas accounts.

• Has this CRM software package been used for a company of your size before? If it has been used for companies up to 10,000 and you have 150,000, the system may simply not be able to sustain the volume of data and crash or develop glitches. Look for something more powerful with a support system capable of understanding the size of your company.

Can you build me a dream CRM software package?

Hmm…let’s see. The best CRM software package would be optimally functional across all platforms and have its own customer support backing it, and …. Well, let’s take a look at our own list of what we’d really like in a CRM software package if money was no object and we could “have it all,” so to speak:


• A CRM software provider that has partnerships with other vendors for support in the event you need it for integration of platforms.

• Extensive training from certified CRM software technicians who will walk your people through the process of setting up, using and training others on the system.

• Full data migration capabilities to and from all programs in current use to the new CRM software.

• Offsite server storage backup for all information in the CRM system for added security.

• A toolbox for company programmers for customizing templates for company use -- this will save huge amounts of time by eliminating the need to write custom codes from scratch.

• Either in-house consultants or a choice of contracted consultants they recommend (try not to be at the mercy of one consultant when there is a problem).

• A CRM software package designed by a company familiar with our specific industry and its structural needs.

The best CRM software packages enable customer service representatives to review the account information of each client or customer when they are talking to him or her and immediately understand something about that person’s needs, wants and spending patterns.

For banks, CRM software can indicate their banking patterns -- are they investing through the bank? Have they recently looked into a money market fund? Do they have substantial funds that could be put to better use than languishing in a simple CD?

A mail order company can note your shopping tendencies and make Christmas shopping suggestions based on past purchases by seeing that you buy a lot of kids’ clothes and that you spend about $200 each holiday. Used correctly, a toy company can steer you toward some bargains and suggest alternatives, enriching your shopping experience and building customer loyalty.

Why does CRM software fail so often after it’s put into place?

You’ve heard the stories about a company buying a CRM software package and then realizing it hasn’t really changed anything. The big-wigs are disappointed, customer service is frustrated, and the clients are aggravated with the new changes that don’t seem to show any improvements in customer service or client relations. How does it happen?

Because CRM software was purchased that wasn’t appropriate, was purchased too soon, or wasn’t implemented properly. If you don’t purchase CRM software that specifically addresses what your customer concerns are, you may have software that is very detailed in an area you don’t need and somewhat lacking in exactly what you do need.

Purchasing too soon means you bought the software before you had evaluated what you really wanted. Many companies by CRM software with a goal “to improve customer relations,” which is not a clear business goal! You should have a very specific, well-defined objective that your CRM software solution can address, and you company should have developed a formal objective before you went shopping for a solution. Retaining customers? Improving the size of current customer portfolios? Penetrating a new market niche? Reduce customer complaints? Improve customer repair response? Determine what it is you want to focus on as a goal, and then choose your CRM software solution based on how it will address it.

Finally, implementation of a new CRM program requires proper management support and effective training. That means that management must be behind it one hundred percent, and not have “head in the sand” approach where they determine that “that’s for customer service, I never did understand that stuff,” and avoid learning how the CRM software works. It is an attitude that will pervade the company.

Second, training is essential and must encompass the company to ensure that all levels of personnel will embrace the new system and understand the genuine need for it and the real goal of what you are trying to achieve with your new CRM software solution.

Some CRM software options for small and medium sized businesses

For small and medium businesses, the most common customer relations management software request is for anything that enhances online communications and improves the time between a customer complaint or question and resolution of the issue for them.

For many companies, there are software solutions that can be purchased or downloaded to be used through their Internet website for basic services such as online customer support through live chat and customer assistance with online purchasing that is both efficient and relatively inexpensive. If your need is primarily to improve sales volume, improve response to customer questions and complaints and to make your company website more personalized, look into these solutions that are at the lower end of the price spectrum while providing solid CRM products:


• LivePerson offers two different versions, Basic and Enterprise that provide live chat, email and a variety of interactive forms customized to meet companies’ needs for customer relations. This company has developed live chat solutions and online forms for everything from universities to financial services firms. This company provides a wide range of services, including online marketing, case studies, and software designed to improve online shopping cart capabilities.

• LiveHelper offers many of the same features, and adds real time traffic monitoring and other data assessment features as well. For the price, LiveHelper is a very good CRM software value.

• GroopZ includes customer routing software so that you can transfer entire chat strings from one customer service rep to another if you need be, along with an efficient filing system for chat transcripts and customer records. For improving customer relations, the software support suggests pre- and post-service questions for all customers who contact you.

Also included are templates you can set up with specific, pre-scripted answers to frequently asked questions in online chat to save customer service representatives time and make the process clearer and more efficient. This company does a bit more customizing on the front end to fit your needs, and pricing is adjusted accordingly.

• SupportWizard gives you three CRM options that give you some flexibility -- you can buy, lease or let them host your customer service/relations solutions. Interactive FAQs, live chat, standard answers to frequent questions, and Boolean search capabilities to review past interactions all make this package extremely effective. SupportWizard also has more customizable features than some, including an “escalation alert” that can be tailored to specific situations when a supervisor would be notified if a customer service situation exceeds certain parameters.

This is one of the more expensive packages available, but rather than a monthly fee you are paying for lease or outright purchase options, so factor this into the cost. You will also get spectacular customer support and constant upgrades and patches when necessary. The integration of email, live chat and telephone information into one database is also a plus with SupportWizard.

• BoldChat offers free CRM software for online customer service chat that you can use for a limited time, and offers a $9.95/month and a $39.95/month customized version of their CRM software. Both offer live customer service chat, but one adds customized windows and more options on buttons and the number of available customer service reps you can add.

• CSLive offers the most comprehensive CRM software solution available for small and medium businesses, with live chat, email, and the usual customer service features you expect from a small business CRM solution, but with plenty of extras. CSLive also offers an extensive tracking and filing system, an Internet server site where you can upload and store files of customer help articles that customers can be referred to that can by emailed directly to clients by your reps. Throw in the message center and online meetings, and this is practically an enterprise sized solution at a small business price of $29.95 a month.

CRM software, whether on a monthly user basis or purchased outright and downloaded onto your own server, will make serving and understanding your clients and customers a more productive experience, and you will all be happier for it.

Software Piracy


SOFTWARE PIRACY

We regularly hear reports about the cost to the software industry of software piracy, but are the claims to be taken at face value? Statistics are notoriously biased towards what the author is trying to say.

Types of Software:

There are three basic types of software, although these do have their own subsections, as will be discussed later:



1. Commercial software, purchased with a licence for one or more computers. This generally is coupled with some form of support and regular updates to patch errors etc. Sometimes a new version of the software is offered at a reduced rate as "update". This type of software is generally relatively expensive and is often designed to cover specific industrial purposes. The big exception is the various sets of "office" software, which are designed for use in the commercial environment, but can naturally be equally used for various tasks at home. The most common application in this category is, of course, text editing. Most of the other classic "office" applications, such as calculations and data bases are only of limited use in the domestic environment, although they will be used in some cases, particularly now that the more computer-literate generation is growing.

2. Simplified or "lite" versions of the commercial software. These are intended principally for small businesses and enterprises that do not need the complete capabilities of, say, a 3-D modelling system, but must be able to view such documentation and prepare compatible drawings. Again, the "office" environment was a long time not represented in this sector, but has recently started to be available. These will also come with a single or multiple, but limited licence and now mostly be registered with the manufacturer.

3. Free or "open source" software. This is designed for general distribution and has no particular limitations as to use, except that it may not be changed in any way. Naturally, such software has its limitations, but may serve very adequately for many purposes. Practically all types of software are to be found in this category. One notable application distributes the software to read its documents freely, but charges for the software to produce the documents. This policy is arguably the motor behind its ride to a position as industry standard, since you can always be certain that he receiver can decipher whatever is sent, without long discussions about compatibility and versions.

Clearly, there can be no piracy of products that fall into the third category, except for changing of the code or reuse of the code for other purposes, but this does not appear to be a major issue at the moment, so we will concentrate our attention on the first two categories.

Both of these categories contain software that is copied and distributed either free of charge or for a nominal fee. Naturally, the full versions of the software are preferred, but the simplified versions are also to be found, depending on what is available.

Types of Software Pirate

This puts our software pirates into two categories of their own:



1. Those who knowingly use a copy of software "borrowed" from work or supplied by friends, who probably acquired it by the same means.

2. Those who prepare copies of software from an original and sell it at a low price through internet auctions or on market stands. Their customers may, in many cases, be unaware that the software has been pirated and simply be pleased to acquire a software package at a bargain price. Some will be quite well aware of the actual source, but still prepared to take this means of saving money.

Composition of the Groups:

So who is to be found in these two groups?



1. This group is very widely ranged and consists of school children, people practicing at home with the company software, various private persons with an interest in computers who will try anything that is free and, possibly, very small businesses. Many schools will supply their students with copies of software licensed for the school to enable them to complete homework or learn to use it for technical subjects. A student finishing a technical school with little or no knowledge of the technical software used in their industry will not easily find employment, so a blind eye is turned in many schools to this practice. Schoolwork is often required to be written on computer these days, and again, this is only really possible if some form of text software is available. Those who use company software at home to play with or for their children to complete homework are also a large group. The computer has become a part of our lifestyle in the western hemisphere, and many people are interested in the possibilities opened by the modern generation of powerful number-crunchers. The days of mainframe computers costing hundreds of thousands of dollars is not gone, but the small computer in a network has taken over in many areas, so the professional software that would earlier have required a mainframe connection and a whole basement full of equipment will now run happily on a home computer. There may be a loss of speed, but who cares? The vast majority of these people know full well that what they are doing is not allowed, but consider this as a very minor matter, and would laugh at any suggestion that they should purchase the software officially. The few companies that also do this are saving money that they probably do not have, despite being aware of the risks.

2. The group of people who copy software and distribute it for sale as being genuine are working simply for profit, taking advantage of the simplicity of the process and the high prices of genuine software. The general public is not aware of the penalties for this type of action and is often unsure about recognising the genuine article. Other items in the consumer market are available from many manufacturers as basically identical products, so why should this not be the case with software? Very many are simply duped into buying what they see as a cheap alternative to a brand-marked product.

Costs of Software Piracy:

So what are the real costs to the software companies?

In most cases, school and college students would not be in a position to pay the costs for the expensive commercial software they use in technical subjects, and the schools and colleges are not in a position to supply this to them free of charge. Most schools have licences for software to be used on the premises, but this is not available for the students at home. Theoretically, they will use the computers at school to complete work and practice, but this is generally not possible due to a lack of resources, or classrooms locked because of vandalism. The only way to solve the problem is for the schools to simply distribute the software to their students on the basis of it being only for their use. There is no licence and no direct upgrade possible. Generally, although illegal, this system works quite well. Schools try to copy upgrades and patches for their students, mostly successfully. The snag to the matter is that we educate people in that this is perfectly acceptable practice, despite it being illegal. No-one would think of insisting or even checking that drop-out students erase the software and no longer use it, but this is probably fairly well assured by the fact that they have dropped out in the first place!

Solutions to Software Piracy:

Student Software:

Low-Cost Software:

One of the best-known software companies has recently started to sell a slightly simplified version of their software in a student package, stating that this is not for commercial use. Naturally, this is being distributed to everybody without regard to their true status as student or not! Nevertheless it is a definite move in the right direction. Providing an affordable alternative is the first step towards a solution for this problem. The quality is good and it contains all the usual features that are needed.

Other companies also offer free software for student use, but this is in most cases pitifully inadequate and simply not up to the job and no preparation for later commercial practice. It remains to be seen how far the availability of reasonably priced student software will affect sales of the commercial product. One of the factors presumably behind this move is the general attitude that the present software is perfectly adequate and can be used for a length of time without being replaced. Since many software houses have distanced themselves from the idea of upgrade software for older versions at a reduced price, this attitude will probably cause sales of the full commercial software to be limited to new systems, and not as an improvement on older systems.

The new wave of student software is probably intended to bridge this gap somewhat by providing extra revenue. Whether the fears of the others that the production of a student version at greatly reduced price will cut into their sales of the full, commercial version will prove to be correct, or the alternative view that these are complementary products will prevail will remain to be seen.

Benefits of Student Use:

It is undoubtedly true that someone who has trained on one type of software will tend to remain loyal to it as far as company policies allow and that this is a definite motivation to purchase a type of software, hence the policy of the schools is unlikely to be challenged or mentioned publicly. Nevertheless, there is no reason for forcing our youth into criminal activity! Providing a solution that allows people to use these applications during training legally should be a priority for the software houses that will bring some revenue in the short term, and possibly more in the long term. One of the problems in the computer branch has always been the emphasis on short term results and quick profits, but this attitude will have to change soon to allow for these factors.

"Fun " Use:

Again, the people who use the company software at home for fun cannot really be seen as a risk to the profits of a software company. They would simply spend their time otherwise in the evenings if they did not have this possibility! The matter only then becomes problematic when they begin producing work privately for other companies. This would then definitely be a matter for concern, both for the producers of the software and other companies in the same branch, who have to calculate the costs of software into their prices.

Geographical Factors:

The problem is also geographically different. Most of the software packages originate, at least on paper, from the United States. The prices in Europe tend to be 1.5 to 2 times higher, without considering sales tax of any type, which is generally higher in most European countries. Whilst this may not be of consequence for the run of low-cost software, it is a significant difference when complex design or technical applications are considered. This price differential is often explained by higher support costs or translation costs, but these factors alone cannot be the complete reason. A change in this policy would probably help to reduce the level of use of copies in the commercial field at least. Splitting software packages into easily-upgraded elements would also enable small companies to purchase what they need immediately and then add the extra features in time as and when necessary.

Reasons for Software Piracy:

Software piracy is legally a crime, but it is a crime that is still acceptable in our society. Very little has been done to combat it for a number of reasons. One reason is that it is almost universal amongst users of computers. Many people "need" an application once per year and do not wish to pay the sometimes horrendous cost for the commercial licences. Companies have made no real attempt to combat it until now, since this is a form of free advertising, and the benefits of having it available to students have been mentioned above. It is only now, when the earning curve start to tip downhill that this is seen as a threat to company existence. In reality it is relatively simple to make something extremely difficult to copy. Impossibility is a dream in the computer world these days!

Concluding Remarks:

That criminal activity should be hindered and software piracy is, broadly speaking, theft, is quite correct, but the solution is not just to seek out and punish wrong-doers, but to find a solution for all these groups of people who, for one reason or other, wish to use the software, but cannot, or will not, find the means of paying the present market cost. An imaginative solution to this problem could well be the break-through that a company needs to make itself known in every household, provided the product is correct.
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